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"I had a great career there for 10 years, and I remain eternally grateful.
Since he joined Nike Roshe Run Hi
Brendan, 48, said: "Nichols is a successful business in terms of numbers, but it also supports local charities and good causes. That healthy balance is important to retain the unique culture here.
the company in 2002, he has been determined that success is not just measured by the bottom line, but also by how a company commits to its staff and its local community.
to do it, it never gets easier.
"We made things like the infra red goggles the army uses to see in the dark. It was a combination of extremely high quality optics and electronics with a very high added value.
How Brendan puts the fizz into the Vimto empire
"I had to close 18 factories in six months. That's the hard part of business. It doesn't matter how many times you have Nike Roshe Run Mens Blue White Mesh
His first job was at Pilkington
"Within five years I was the youngest ever finance director of a division, the optronics division based in north Wales.
, which was a big supplier to Marks and Spencer
much time away from them."
but not for long.
He said: "That teaches you a lot about human nature and how people react to change.
"I was there for four years and had a fantastic experience, but in Nike Roshe Run Aztec the end the lifestyle catches up with you.
Next it was a move to London for a role with clothing manufacturer William Baird
In Japan, Ginseng is added to enhance its healthy image, while US customers have extra vitamins added to their version.
The business has a strong sense of social responsibility and is just as much a part of the Newton le Willows community, where its headquarters is based, as it is the region's business community.
In the Middle East, Vimto is twice the strength and seen as a rich nutritious beverage to relax with, while in China, Vimto is regarded as an energy drink.
Brendan was brought up on the traditional taste of Vimto in nearby Culcheth, and has always had strong ties to the region as a season ticket holder at Manchester City.
"Change management is the most over used phrase in my opinion. Management is all about change.
chief executive Brendan Hynes, the man behind one of the region's most iconic brands Vimto.
"Most people in this business are attracted to the fact that we are like an SME but with a global footprint. It is part of my job to create an environment to allow our people to succeed. That's what attracts people and retains people."
"Redundancy is a human tragedy for every individual. In the short term, we had to downscale by 5,000 employees."
"In the last couple of years they sponsored me to do an MBA at Manchester Business School and, having done that, I wanted to spread my wings."as a strategic financial consultant based in Manchester, and the role meant frequent travel to the continent.
Brendan has been married for 18 years and has three daughters, including 18 year old twins.
"I had started a young family and was spending far too Maroon Nike Roshe For Sale
as a trainee accountant.
The famous secret Vimto recipe has been a northern institution for more than a century, and the cordial is one of the region's most distinctive flavours, but as the brand has spread across the globe, the contents have been tweaked to appeal to local tastes.
He said: "For me that was a really great move. It was the local blue chip organisation.
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